GROWING BETTER TOGETHER®
Store-within-a-Store
Improve Your Sales with a
Store-within-a-Store
Successful retailers across different industries have discovered a powerful sales strategy that helps them increase revenue and command higher prices for their products, this approach is known as “Store-within-a-Store.” This approach involves creating an in-store section dedicated to a specific brand or product line, often featuring higher-end merchandise at premium prices. For instance, department stores like Kohl’s, Macy’s, and Dick’s Sporting Goods have implemented this strategy, offering customers access to quality products from brands they love.
In the gardening industry, the Store-within-a-Store concept has also shown great promise, especially when featuring the Proven Winners® brand. Studies reveal that incorporating a Proven Winners® Store-within-a-Store can increase sales by up to five times the average rate!
Creating Your Own Store-within-a-Store
is Simple
The process of setting up your own Store-within-a-Store is straightforward and can produce significant results. Here are a few steps to consider:
- Set aside a designated area and use ‘appealing point-of-purchase (P.O.P.) materials’ to draw customers’ attention to the space.
- Stock the area with Proven Winners® plants displayed in ‘visible white containers’ that emphasize their quality and uniqueness.
- Make sure to merchandise ‘Proven Winners® plant care products nearby’. This can help customers see the value in investing in products that will help their plants thrive.
- Offer helpful demonstrations to teach customers how to succeed at gardening. For example, showcase how easy it is to use plant care products such as Waterwise™ Home Irrigation Kits or Proven Winners® Premium Continuous Release Plant Food.
For more ideas and information on how to set up a successful Store-within-a-Store featuring Proven Winners®, call us or send us an email.
The Store-within-a-Store concept increased our Proven Winners sales tenfold
Dean Darin, English Gardens, MI
