GROWING BETTER TOGETHER®
Merchandising
Grow Sales with Proven Winners®
P.O.P. Merchandising Strategies
Effective merchandising is critical to the success of any retail business, especially for those in the garden industry. Retailers need to attract and engage customers by creating an appealing shopping environment that drives sales. Proven Winners® offers a range of point-of-purchase (P.O.P) materials that can help retailers achieve this objective and increase their sales.
Customized P.O.P. Available for
Your Needs
The first step in creating a healthy environment for a plant to thrive is by placing the plants in the best soil. Proven Winners® Premium Potting soil is a professional-grade product ideal for baskets, containers, window boxes, and other plantings. The potting soil is a blend of composted bark, premium Canadian Sphagnum peat moss, and horticultural grade perlite, plus a starter plant food charge, dolomitic lime, and a wetting agent. Soil is available in individual 1.5 cu. ft. bags or per pallet (75 bags per pallet).
Attract Attention with Proven Winners®
P.O.P. Materials
Proven Winners® P.O.P. materials are designed to attract the attention of gardeners and lead them to Proven Winners® plants and products. These materials include:
- Bench cards and signs for annuals, perennials, and shrubs
- Branding and marketing signage
- Brochures
- Combination signs
- Displays
- Color, need, and series/variety
- Cause-related marketing
- Planting solutions signs
- Season-long P.O.P.
- Instant endcap P.O.P.
- …and many others!
Extend Local Outreach with
Proven Winners® Campaigns
In addition to their P.O.P. materials, Proven Winners® also offers a range of campaigns that can help retailers extend their outreach and engage with their communities. These campaigns include the following:
We Grow Smiles™ Extends Your Reach
“We Grow Smiles™” is a Proven Winners® campaign kit that includes all the marketing materials you need to run a successful plant giveaway event. This campaign is an excellent opportunity to serve your community while earning goodwill and exposure to potential customers.
Life Style P.O.P.
Proven Winners® Life Style P.O.P. is another campaign designed to help retailers promote their products in-store. This campaign provides marketing materials that showcase how Proven Winners® plants can fit into a customer’s lifestyle, creating a compelling reason for them to buy.
Campaign
Examples
